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Zoe Collins

BEHIND ZODIGITAL

About Zoe Collins

Hi I'm Zoe, a Digital Marketing expert who helps local businesses connect to and convert the very clients online who walk through their physical doors.

Learn more about me and what qualifies me to run this SEO & CRO consultancy here.

How did we get here?

After over a decade of implementing & leading digital marketing strategies in-house and for agency clients, in 2023 it was time to take the reins.

 

The goal? To bring everything I learned across big name brands and leading digital agencies into an intimate, transparent consultancy designed to catapult local businesses.

I began by creating and implementing digital marketing strategies for local start ups  and for a moment I even leant in to the wellness industry.

 

However as I experimented with my offerings, one project set me alight.

 

I created a website optimisation plan and Local SEO strategy for a service-based business in Manchester. Amongst other incredible wins, this resulted in them dominating Google searches that signalled high commercial intent. They went from 0 website enquiries in a typical week to a baseline of 5 pre-qualified & hot leads a week today.

I had found what I enjoyed most.

What qualifies me

Strategic Digital Marketing is my bread and butter. It all began in 2013 when I qualified in a Creative & Digital Media apprenticeship and for the 11 years that have followed, I've continued to work, study and hone my digital marketing expertise. I know how to uncover the strategies that work.

I qualified in Digital Marketing strategy with The IDM and have continued my professional development via all manner of short courses, awards and certifications in GDPR, Google Ads and SEO along the way.

 

I've lead Digital Marketing Strategies in-house, generating hundreds of thousands of pounds in revenue across B2B and B2C businesses and have been a digital partner to prestigious brands, engineering websites, creating content that ranks and sells, orchestrating advertising campaigns, and delivering cutting-edge digital experiences at leading agencies across London and Manchester.

Today I bring this leading experience and a genuine passion to the businesses who deserve to win and I make it my mission to implement strategies that continue to harness ROIs far beyond the project.

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