We’re buzzing to announce the launch of a new, fully optimised (of course!) website for MJL Property Services, Windsor’s leading experts in high-quality property improvements and renovations. Working closely with founder Michael Lotherington, we developed a website that reflects MJL’s dedication to high quality, professionalism, and client satisfaction—values that have defined their work since 2006.
A New Website That Mirrors MJL Property Services’s Quality Craftsmanship
The new website is designed to showcase MJL Property Services' extensive range of skills while creating an online experience as exceptional as the service clients receive in person. With MJL’s distinctive blue van as a foundation for the colour pallete, we crafted a sleek, professional design that emphasises the quality and high standards for which MJL is known across Berkshire.
To further support MJL’s growth, we’ve integrated SEO to get them found by ideal local clients, as well as key elements to enhance engagement, provided detailed service insights, emphasised visual evidence of their delivery and streamlined the process of consulting with their team.
Attracting Ideal Clients With SEO
A crucial element for MJL Property Service's growth is local marketing and with rising costs from Check-a-you-know-who, we wanted to build a strong reputation on owned land.
A huge part of the project was optimising the website for local search visibility and its something MJL has continued to invest in via our SEO & CRO retainer.
To achieve this, we set up and optimised a Google My Business profile for MJL, making it easier for local clients to discover their services in Windsor and surrounding areas and providing an owned home for reviews.
We’ve also begun and continue to focus on creating targeted web pages that ensure MJL ranks at the top of search results for property improvement services in Berkshire. This comprehensive SEO strategy is already driving results, as MJL consistently ranks number one for local service searches, expanding their reach to clients seeking trusted professionals.
Client Testimonial From Michael Lotherington, Founder of MJL Property Services
Michael’s enthusiasm for the new website and ongoing partnership speaks to the effectiveness of our collaboration. Here’s what he had to say:
“We recently used Zodigital to create an updated website for my decorating/building business. I am extremely happy with both the website and the service received. Communication has been great all the way through, and I feel like my concept has come to fruition better than I had imagined thanks to Zoë’s receptiveness and knowledge. We are working together to push the business forward by means of optimizing the website’s SEO and looking into my social media presence. I would recommend Zodigital without hesitation.”
About MJL Property Services
Founded in 2006 by Michael Lotherington, MJL Property Services has established itself as a trusted name in high-quality renovations, decorating, and building work. With almost two decades of experience and a talented team of tradesmen, MJL offers clients a comprehensive range of services, from interior and exterior painting to full refurbishments and bespoke carpentry. Serving Windsor, Berkshire, and beyond, MJL’s commitment to quality craftsmanship and outstanding customer service has made them a go-to provider for clients seeking reliable property improvement solutions.
About Zodigital
As many of you know, Zodigital was born out of Zoe's passion for helping businesses grow through smart, results-driven digital strategies without the agency fees. I’ve always believed in cost effective website solutions, focusing on SEO and CRO to get businesses “searched, found, and invested in,” by ideal clients and I apply this same approach to each of my clients.
This partnership with MJL is a fantastic opportunity to bring that vision to life for a local independent business that deserves to thrive in this economy.
For inquiries or to explore partnership opportunities, please contact Zoe Collins at zoe@zodigital.co.uk or call +44(0)7775216124.
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