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NattyHealth Personal Training

Attracting High-Intent Clients with Local SEO & Website Strategy

NattyHealth, led by women’s personal trainer Piers, needed a website and SEO strategy that attracted the right kind of client—women ready to commit to serious fitness results. His move to a new gym near Walton-on-Thames created the perfect opportunity to elevate his online presence and increase local visibility.


We designed a sleek, high-converting website that mirrors Piers’ in-person professionalism and focuses on client results. From brand-aligned visuals to clear messaging, every element was crafted to resonate with his ideal audience.


With the site live, we launched a local SEO strategy that included:

  • Targeted landing pages for nearby areas

  • Google Business Profiles for key locations

  • Keyword optimisation and on-page SEO

  • Directory and backlink improvements


The Results

  • Page One & Position One rankings for key local searches

  • Increase in enquiries from ideal clients

  • A polished digital presence that reflects NattyHealth’s real-world impact


Client Review


I really recommend working with Zoe. She is so good at understanding what it is you need in that moment and time for your business. She keeps things simple and is great at communicating what the goal is and how that goal aligns with what you want. She knows best so follow her lead and give it time. If it wasn’t for Zoe I’d still be making endless posts on social media to attract clients to my business. Thanks Zoe :)


-Piers, NattyHealth

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