Abbott & Abbott, a long-established estate agency based in Bexhill, Hastings & Brighton, needed a more strategic digital approach to stay ahead in a competitive property market. Their website wasn’t fully capitalising on local search demand, and there were untapped opportunities to position the brand as a trusted guide for people exploring key areas to live.

Zodigital joined the team to lead Local SEO & drive forward the digital strategy, bringing a mix of technical expertise and content strategy. Here's what we implemented:

• Advanced Property Filtering allowing for SEO'd landing pages that target properties for sale and to rent in high-demand locations

• We launched strategic blog content tailored to people researching specific areas — helping position Abbott & Abbott as the go-to partner for those considering a move.

• Technical Audits & On-Site SEO Fixes significantly boosted existing page performance, unlocking more visibility from content already on the site.

The Results so far

• Website performance has rocketed, thanks to technical SEO clean-up and strategic improvements

• Location-based landing pages now attract targeted search traffic with high intent

• Blog content positions the brand as an authority for relocation advice in key Sussex towns and villages

• Ongoing SEO efforts are laying a strong foundation for long-term organic growth

This multi-pronged approach is transforming the website from a static brochure into a search-optimised lead generator — tailored to how today’s buyers and renters search. As Abbott & Abbott expand, we are right behind them, driving new clients their pay from their new target areas.