Gold Star Scaffolding weren’t happy blending in. Their existing Squarespace site was generic and didn’t reflect what made them different—professionalism, pride in their work, and being nothing like typical scaffolders. They needed a site that told their story, built trust, and brought in local leads.

We re-engineered their Squarespace website, giving it a sharper structure and clearer messaging. The generic “services” page was replaced with two localised landing pages, built to support Local SEO and attract high-intent traffic in their target areas.

We also wove in strong social proof and refined the copy to focus on what sets Gold Star apart—reliability, presentation, and a gold standard of service.

The Results

• Stronger local search visibility thanks to SEO-optimised landing pages

• Messaging that connects with ideal clients and builds trust

• A professional, polished site that finally reflects the business they’ve built

Gold Star now has a website as standout as their service.