When Abbott & Abbott approached ZODIGITAL, they weren’t starting from scratch but they weren’t getting anywhere fast either.

They already had an SEO provider on board. But like many estate agents, they were finding it hard to see the return. Rankings were static, traffic was flat, and their presence in key areas — especially in their newly expanded Brighton branch — wasn’t where it needed to be.

They wanted more than a supplier. They wanted a strategic partner. Someone local and who was going to roll up their sleeves and lead. That’s where we came in.

About Abbott & Abbott Estate Agents

Abbott & Abbott are well known across Bexhill, Hastings, and now Brighton — not just for property, but for service. They’re the kind of estate agent people recommend. Our challenge was making sure their digital presence reflected that same trusted reputation.

Their goals were clear:

Be seen as the go-to estate agent in their region
Increase visibility for sales and lettings searches
Rank in Brighton, without losing ground in Bexhill or Hastings
And most importantly: attract more of the right kind of traffic — people actively looking to move, let, or invest

They didn’t need a new website. They needed someone who could work smartly with what they had and push it further.

What We Did

This wasn’t a rip-it-up-and-start-again project. Instead, we treated the existing site like a foundation to build on while challenging the client to stretch their setup in ways their previous provider hadn’t explored.

Strategic SEO, Not Just Keyword Stuffing

We began with a full audit of their site: what was working, what was holding them back, and what content had potential with a little polish.

Next, we developed a location-first SEO strategy, focused on:

Hyper-targeted landing pages for services like "Homes to Rent in Hastings"
Supporting content that answered real local questions (yes, even “Is Bexhill a nice place to live?”)
Using their actual property listings as live content drivers — filtering them by area to support local visibility

To make this work, we collaborated with their existing web agency to implement some smart structural updates — namely, filtered property listings by location and type, which allowed us to build pages that were both useful to users and full of SEO value.

We didn’t just optimise what was there. We added strategic functionality to power better results.

Content That Drives Traffic

One of the biggest breakthroughs? Content of course!

Most estate agents treat blogs as an afterthought — or worse, they don’t publish any at all. We saw an opportunity.

By creating blog posts designed to answer questions local buyers and renters were already Googling, we were able to:

Build topical relevance
Capture passive search traffic
And direct users to the right listings or contact points

One blog post alone is now generating 100+ users a month — consistently. And that’s just the beginning.

The Results (So Far)

Since we began working together, Abbott & Abbott have seen:

A 76% increase in organic traffic year-over-year
Multiple page-one rankings for competitive search terms with 4,000–6,000+ monthly searches
A noticeable uplift in visibility and user engagement across all service areas

And crucially the client knows why it's working. No smoke and mirrors. Just strategy, results, and a clear partnership.

What This Project Proves

Here’s what we loved about this one: it proves you don’t always need a new website to get better results. You just need a better plan and a partner who sees what’s possible.

It also shows that content matters. In a space dominated by listings, creating educational, search-focused content can set you apart and bring in steady, long-term traffic that turns into actual enquiries.

We’re proud of the growth we’ve helped drive for Abbott & Abbott — not just in the numbers, but in giving them a stronger digital foundation to match the reputation they’ve worked hard to earn offline.