From Clicks to Clients: SEO & Web Design Wins for Techie Installation Services
When Techie Installation Services approached ZODIGITAL, they weren’t just after a fresh coat of digital paint, they wanted a website that finally reflected the high standard of service they deliver across Sussex and Kent. The old site didn’t make them proud. It lacked visual consistency, underperformed in search results, and didn’t reflect the strength of their brand, from their van wrap to their uniform.
They’d seen what I could do before (through a previous agency partnership) and knew they’d experienced results when I was behind the scenes. So when I went full-time with ZODIGITAL, they reached out — ready to invest in a site and SEO strategy that would actually work.
Who They Are
Techie Installation Services provides smart technology and security solutions to homes and businesses across Sussex and Kent. Their offer is split between two distinct arms of the business: Business Solutions (e.g. CCTV systems, network installs, alarms) & Home Tech & Security (e.g. smart home setup, home alarms, family-friendly solutions).
The Challenge
The existing website was dated and disjointed from their brand identity Didn’t properly reflect the structure of their services Lacked local search visibility Offered a poor user journey and minimal conversion cues In short, it wasn’t doing justice to the business they had built — and it certainly wasn’t generating enquiries.
The homepage design before ZODIGITAL. This includes the beginnings of the strategy to split out the user journey.
What We Did
We started with a bespoke website redesign that didn’t just look good, but functioned as a proper digital sales tool.
New Website Design: Core Pages
Website Structure Aligned With Service Strategy
We rebuilt the site around their two key audiences: Homeowners Businesses This customer-led structure allowed us to then nest relevant services beneath each, creating a more intuitive experience and better SEO opportunities.
Local SEO from Day One
Our SEO strategy focused on: Targeting location + service combinations Using data to inform phrasing (e.g. choosing between “CCTV” & “security cameras” ) Creating location-specific landing pages as part of an ongoing growth plan Laying the foundation with strategic pages first and saving secondary pages for the retainer phase — a smart move to control budget while still building momentum
Conversion Optimisation
Every single page includes: Visible contact options CTAs that guide action Real-world proof, including product visuals and brand-aligned design Social proof through testimonials and trust cues We made it easy for visitors to reach out — no matter where they land on the site.
Data-Led Decisions
We baked in analytics from the start and even reviewed legacy traffic to identify which pages should be prioritised. That insight helped us build a roadmap focused on results — not guesswork.
What Happened As A Result
The Results? Leads. Fast. Shortly after the new site went live, I received this message from the client:
“Hey, just thought I would let you know the website is starting to work! We've had 4 new enquiries — 2 phone and 2 emails — through the website in the last week 🙂”
These weren’t just visitors. These were ready-to-invest clients. Exactly the kind of outcome we aim for.
What Other Tech & Security Brands Can Learn
Structure matters: Start with how your customers seek a solution, not how you sell.
Brand cohesion builds trust: Match your site with your real-world branding.
Good SEO is local and layered: Location + service + user intent = visibility.
Don’t launch blind: Use your existing data to guide priorities and investments.
🚀 Ready to Turn Your Website Into a Lead-Gen Tool?
Whether you’re a local trades business, a tech installer, or a service provider ready to grow. I’d love to hear from you.
