SEO For Estate Agents: Win Against Local Competition
Led by Zoe Collins, Estate Agents SEO expert, ZODIGITAL puts businesses like yours in front of your ideal landlords, home buyers & renters. Stand out from your competition & get more enquiries, viewings & instruction.
Estate Agents SEO Expert: Dominate Your Local Competition
At ZODIGITAL, we specialise in SEO for estate agents across the UK, helping you get found by the people who are actively searching for properties, valuations, lettings, and more.
Most potential buyers, landlords, tenants, and vendors begin their search online. If your estate agency isn’t showing up on Google for key local search terms, you’re losing business to agencies that are. You need a smart SEO strategy that turns your existing site into a lead-generating machine.The moment we begin working with you on your SEO, we become a part of your team - with a shared vision to win.
Estate Agents SEO Packages
SEO Management That Puts Your Estate Agents in Front of Ready-to-Invest Prospects
-
Perfect for businesses that need a clear SEO strategy but want to implement it themselves or invest in stages.
Competitor Analysis & Market Insights (Find out how top competitors rank)
Keyword Research (Mapped to high-converting local searches)
10 SEO-Optimised Blog Titles (Designed to attract ideal customers)
Localised Landing Page Titles
SEO Audit & Prioritised Fixes As Your Local SEO Roadmap (Identify ranking barriers)
Ideal for: Businesses that want expert insights without the full-service execution.
-
Perfect for reputable local businesses that want monthly SEO execution & lead generation taken care of.
The SEO Roadmap (month 1) followed by:
A Blog or Local Landing Page Created Per Month (SEO-driven content)
Directory Listings & Local Citations Expansion (Building local trust)
Google Business Profile (GBP) Optimisation
Landing Page Optimisation
1 Hour of SEO Fixes & Technical Remedies Per Month (Keeping your site performing)
Monthly Report
Ideal for: Businesses ready to consistently rank higher & generate leads.
-
Perfect for established & reputable local businesses that want to be known in their local area.
The SEO Roadmap PLUS
2 High-Quality Local landing pages and/ or Blog Per Month
1 Hour of SEO Fixes, Technical Remedies & Site Wide Optimisations
Directory Listings & Ongoing Local Citations (Building credibility)
Google Business Profile (GBP) Management (1 update per month)
Local Social Media Pack: 8 Facebook feed posts + 2 local Facebook group post a month + comment monitoring.
Monthly report
Quarterly Performance Report & Strategy Review
Ideal for: Businesses that want to be known above their competition in their local area.
What’s Included in Our SEO for Estate Agents Service?
We go beyond generic strategies. Everything we do is tailored to your location, your audience, and your site.
✅ Local SEO & Google Maps Optimisation
Appear in “estate agent near me” searches with a fully optimised Google Business Profile, citation management, and location-based keyword strategy.
✅ SEO-Friendly Property Listings
We work with your web team (or ours) to implement location-filtered landing pages that feature live listings — targeting phrases like:
“Flats to rent in____”
“Detached homes for sale in_____”
“Student housing in______”
✅ Strategic Keyword Research
We identify high-intent, high-volume phrases in your area — and optimise your site to rank for them.
✅ Content Marketing That Works
We create blog posts that answer questions your audience is already Googling — driving passive traffic and building trust. Think:
“Is _____ a nice place to live?”
“Best areas to invest in property near _____”
✅ Technical SEO & On-Page Fixes
We audit your existing setup, fix what’s slowing you down, and structure your site so Google understands it.
Hi I’m Zoe, Your SEO Partner
After 13 years in Digital Marketing across London & Manchester, I arrived in Hastings ready to launch my dream and make waves. I’m your dedicated Strategist and online expert. I specialise in Local SEO & getting your business known, recognised and trusted within your community. When you work with ZODIGITAL, you partner with me personally.
A client recently left a review that sums working with me up beautifully: “ I really recommend working with Zoe. She is so good at understanding what it is you need in that moment and time for your business. She keeps things simple and is great at communicating what the goal is and how that goal aligns with what you want. She knows best so follow her lead and give it time.”
SEO client Spotlight: Abbott & Abbott Estate Agents
Abbott & Abbott are well known across Bexhill, Hastings, and now Brighton — not just for property, but for service. They’re the kind of estate agent people recommend. Our challenge was making sure their digital presence reflected that same trusted reputation.
Their goals were clear:
Be seen as the go-to estate agent in their region
Increase visibility for sales and lettings searches
Rank in Brighton, without losing ground in Bexhill or Hastings
And most importantly: attract more of the right kind of traffic — people actively looking to move, let, or invest
TThey needed someone who could work smartly with what they had and push it further.
What We Did As Their SEO Partner
This wasn’t a rip-it-up-and-start-again project. Instead, we treated the existing site like a foundation to build on while challenging the client to stretch their setup in ways their previous provider hadn’t explored.
We began with a full audit of their site: what was working, what was holding them back, and what content had potential with a little polish.
Next, we developed a location-first SEO strategy, focused on:
Hyper-targeted landing pages for services like "Homes to Rent in Hastings"
Supporting content that answered real local questions (yes, even “Is Bexhill a nice place to live?”)
Using their actual property listings as live content drivers — filtering them by area to support local visibility
To make this work, we collaborated with their existing web agency to implement some smart structural updates — namely, filtered property listings by location and type, which allowed us to build pages that were both useful to users and full of SEO value.
We didn’t just optimise what was there. We added strategic functionality to power better results.
One of the biggest breakthroughs? Content of course!
Most estate agents treat blogs as an afterthought — or worse, they don’t publish any at all. We saw an opportunity.
By creating blog posts designed to answer questions local buyers and renters were already Googling, we were able to:
Build topical relevance
Capture passive search traffic
And direct users to the right listings or contact points
One blog post alone is now generating 100+ users a month — consistently. And that’s just the beginning.
The Results (So Far)
Since we began working together, Abbott & Abbott have seen:
A 76% increase in organic traffic year-over-year
Multiple page-one rankings for competitive search terms with 4,000–6,000+ monthly searches
A noticeable uplift in visibility and user engagement across all service areas
And crucially the client knows why it's working. No smoke and mirrors. Just strategy, results, and a clear partnership.
Get Started Today & Book Your Free Call
Ready to begin or want to discuss your options, let’s meet!
About ZODIGITAL
ZODIGITAL is a SEO and website consultancy, based in Hastings & founded by Zoe Collins. Zoe is a digital strategist with over 13 years’ experience helping brands get visible, grow sustainably, and attract clients that actually stick around.
Whether you're building your first site, refreshing a tired one, or need ongoing digital marketing support to grow your local business, we give you the strategy and structure to expand.
News, Updates & Client Success
-
SEO for estate agents is the process of improving your website so it ranks higher on Google when people search for property-related services in your area — like “houses for sale in Kent” or “letting agents in Brighton.”
If you're not on page one, you’re invisible to many potential clients. A strong SEO strategy ensures you’re seen by landlords, buyers, vendors, and tenants at the exact moment they’re searching for services like yours.
-
Estate agents often deal with fast-changing inventory (property listings) and highly competitive local search markets. SEO for estate agents must:
Target location-based keywords
Include live property listings on search-optimised landing pages
Focus on both sales and lettings traffic
Build trust and authority in your local area
It’s not just about traffic — it’s about getting more valuations, instructions, and enquiries from the right people.
-
Most clients start seeing early improvements within 6–8 weeks. Bigger gains usually happen around the 6 month mark. Our Growth & Visibility and Local Domination packages are designed with this in mind.
SEO is a long-term game — but one with powerful, sustainable rewards.
-
Blogs help capture people researching property decisions or exploring areas to live or invest.
For example:
“Is Bexhill a nice place to live?”
“Best commuter towns near Brighton”
“Top tips for letting a property in East Sussex”
Well-written blogs position you as an expert, drive traffic, and gently guide visitors toward your listings or contact forms.
-
No one can guarantee exact rankings (and anyone who does is likely using outdated or risky tactics). What we can guarantee is a transparent, ethical strategy designed to grow your local visibility.
-
Yes. Your Google Business Profile (formerly Google My Business) is a crucial part of local SEO. We help optimise and maintain it as part of your strategy — ensuring your business appears in map listings, gathers reviews, and drives local traffic. We can maintain multiple listings for multiple branches.
-
AI search — used by platforms like Google and Bing — is now generating instant answers, summaries, and recommendations directly in search results. That means people may see key info before they ever click a website.
For estate agents, this makes it even more important that your:
Website content
Google Business Profile
Reviews and location signals
…are structured, trustworthy, and full of local relevance.
At ZODIGITAL, we’re already adapting SEO strategies for this shift by:
Positioning your agency to appear in AI-generated answers
Structuring your site content with schema, FAQs, and targeted location pages
Ensuring your listings and blog content are easily digestible by search AI
AI search doesn’t make SEO less important — it raises the bar.
Your content now needs to be clear, helpful, and genuinely useful to your audience and the algorithms.
Get Started Today & Book Your Free Call
Ready to begin or want to discuss your options, let’s meet!